FUSE gentrification

Gentrification?

When development begins at the NDSM, there seems to be no downside. Gentrification is still a concept for insiders. For negative whiners. Our art colleagues appear allergic to "negativity." More activity at the wharf is beneficial. The cultural aspect of the NDSM is precisely what's so important. Developers will not want to lose it.
We participate in all working groups and committees related to the development plan. We emphasize the importance of culture, our vulnerable status. And indeed, everyone acknowledges: the raw and unpolished character must remain.
One of the first newcomers, MTV, is closing off the parking lot. The "synergy" is lacking. We see employees smoking during their breaks. The buildings planned for NDSM East are dull and closed off. Only with much effort and persuasion are plans to build a building on the Y-ramp averted. The developer is surprised that the crane can't accommodate advertising banners. What's with the NO LOGO policy? The artistic element is actually perfect for promotion.
Gentrification is slowly becoming more than just a difficult word. Tidying up, smoothing, and styling. The raw edge is especially suitable for photoshoots. Before we know it, we're no longer the norm, but the outsiders. Every now and then, we suggest that we might be entitled to a share in the area's increased value. To compensate for the higher prices gentrification generates. "Interesting idea! We wish it were possible." And before we know it, we're defending our presence in the area. We're fighting to preserve the studio space, which, after all, could also become a fine white wine bar.
Within a few years, the "G" word has gone from unknown phenomenon to verb.